Styling Design

R & D Support & Consultancy

It’s not about ideas. It’s about making ideas happen

Ideas; in the minds of people; can transform into innovation when harnessed properly. It is hard to express ideas to those who are not in the same page as yours, when all you need is just telling. That’s why we’re here; to help you embracing more people by describing it better and creating forms that meet your needs; while you make people understand your idea clearly and make head or tails of it.

Where the idea gets the skin

The styling team uses a variety of idea sketches to full digital renderings and maintains a consistent digital workflow that allows the client to review the design progress as it evolves from 2D illustrations to 3D photorealistic renderings to fully engineered virtual prototypes.


Concept Ideation

  • New product ideation
  • Concept Aided Surface (CAS)
  • Concept Design (2D & 3D)
  • Visual presentation
  • Animation and visualization study
  • Photo-realistic image

Surface Development

  • C, B, and A-class surface development
  • Surface deviation analysis
  • AR / VR application contents development

The Process

Concept Design (2D & 3D)

The essence of sketching is simply to convey ideas; whether developing the ideas or graphically demonstrating them revolving around customer’s needs. Styling engineers discuss on elements, features, and perspectives essential to the objective through sketching.

Digital Rendering (2D)

Photorealistic image is generated from a 2D model by means of computer program. During the process, the entire scene’s spatial, textural, and lighting information are combined to determine the colour value of each pixel in the flattened image.

C, B, and A-class Surfacing

Surface is created based on three types of inputs; cloud data from 3D scanning, blue prints of product segments, and rendered view sketches of the products. The surface is developed until the most complete and accurate representation of the product’s surface is produced.

Photo-realistic Image (3D Rendering)

3D rendering is finalized and subjected to aesthetic analysis of the model and its stylistic evolution. The models are built using various materials, textures, and lighting information so as to evaluate design and proportions. Photo-realistic image of the finished product will help viewer to understand the space better by showing exactly where all the items are located.